For more than 60 years, Amway still continues to follow the original principles passed down over the decades by the company’s founders. These fundamentals are still as strong and as alive today within the company as they were since its start back in 1959. These four core values for the company are; Freedom, Family, Hope and Reward. The passion behind these values is overwhelmingly evident, especially when we look back to what the founders and their successors have said on some of the fundamentals of the Amway business.
In relation to Freedom, Amway believes that personal opportunity and economic opportunity go hand in hand, and with Amway a person can have the freedom to change their life by owning their own business.
"In this business, we believe in the family enough to attempt to make involvement in Amway something which strengthens family ties rather than threatening them." - Rich DeVos, Corner Stone.
"In this business just make a friend. Wherever you go, whatever you do, whether they buy something, whether they sign up, doesn’t matter. Make a friend for this business." - Doug DeVos, The Battle Goes On Speech.
The Family fundamental refers to the fact that we all need a family to help cheer us on through our business endeavors and Amway provides this global family to respect and take care of one another to foster success.
"Even beyond our own communities, citizens with a positive attitude could have the same impact on our nation and even our world" - Rich DeVos, 10 Powerful Phrases for Positive People.
"The strongest societies are strong not because of their leaders, but because of their people." - Doug DeVos, 50th Anniversary.
"Owning your own business is a chance to change your life. And if you can change your life, you can change the world." - Steve Van Andel, 50th anniversary.
Thirdly, the Hope fundamental symbolises the company’s want to inspire you to dream bigger, for Amway to create an environment where hope can really thrive.
"Even beyond our own communities, citizens with a positive attitude could have the same impact on our nation and even our world" - Rich DeVos, 10 Powerful Phrases for Positive People.
"The strongest societies are strong not because of their leaders, but because of their people." - Doug DeVos, 50th Anniversary.
"Owning your own business is a chance to change your life. And if you can change your life, you can change the world." - Steve Van Andel, 50th anniversary
The last fundamental, Reward aims to embody the belief that happiness is best achieved through earned success. Therefore Amway rewards what you achieve, and also what you help others to achieve.
"Reward involves the shared action of giving and receiving. Reward helps us grow. Either as the giver or the recipient." - Rich DeVos, Foundation for Excellence – Founders.
"The greatest pleasure comes not from the endless acquisition of material things but from creating wealth and giving it away." - Jay Van Andel, An Enterprising Life.
